29 July 2016
If art is your passion, then opening an art gallery is a great way to make a business whilst also supporting that community. You may choose to focus on modern art, sculpture, or antique artworks which are up for sale from their old owners. You may choose to hold exhibitions, or simply stay open year-round with certain pieces on sale. Whatever the case may be, here are some tips to ensure that opening your art gallery will be as successful as possible.
Choose the right location
The first thing you want to do is find a great location. You may even find an existing art gallery premises for sale on a site like Gumtree (http://www.gumtree.com.au/s-real-estate/c9296), but be sure to find out why they are selling as their location may not be optimal. The location should be somewhere near other upscale businesses in order to attract the right clientele. Even if there are other art galleries in the neighbourhood already, this may actually help – those already looking for art may stumble upon your premises. The kind of customers that walk by your business will determine how well you sell, and how high you can price, so take this into account.
Know your art
It’s not good enough just to like art – you have to really know about it. What makes good art? (http://www.huffingtonpost.com/philip-hook-/ten-questions-that-establ_b_5884762.html) By good in this case, we mean expensive! You need to know what kind of art your customers want to buy, and how much they will be willing to pay for it. You should also get in touch with the art scene in your area. Who are the up-and-coming names that sell better? Is there a more established local artist who sells best here and may not be known elsewhere?
The better you know your art, the better you will be at choosing what to sell – and ensuring that your customers are always happy. If someone walks in and dislikes everything in your gallery, they probably won’t stop by again.
Make the right investments
When you are first setting up, purchasing a big piece that doesn’t sell could seriously harm your bottom line. In fact, it might lead to an enforced closure. You have to be wise with your investments, and look at which pieces you think are going to give you the best return. You should also be looking to make that turnover as quickly as possible. While cheaper art may give you more to fill the walls, you should be looking for a smaller group of really good pieces that you know will raise the style of your gallery and sell for a good price.
Choose a theme
Most art galleries stick to a certain theme or style. This allows their customers to know what to expect, and can also help them to become “the” destination for a certain type of art. Selling anything and everything doesn’t usually help to build customer loyalty.
There are lots of themes you could go for. Sell work only in a fine art style, or only modern pieces. Go for realism, or look for mixed media. Photographic art can take on many themes and styles of its own. The list is endless, and the only limit is your imagination. Taking a look at your closest competition as well as considering your own tastes can help you to decide what to focus on. Also consider how well each style of art sells!
Once you are up and running you will be able to share your passion with local buyers. Running an art gallery can be hugely fulfilling, though never easy!
Choose the right location
The first thing you want to do is find a great location. You may even find an existing art gallery premises for sale on a site like Gumtree (http://www.gumtree.com.au/s-real-estate/c9296), but be sure to find out why they are selling as their location may not be optimal. The location should be somewhere near other upscale businesses in order to attract the right clientele. Even if there are other art galleries in the neighbourhood already, this may actually help – those already looking for art may stumble upon your premises. The kind of customers that walk by your business will determine how well you sell, and how high you can price, so take this into account.
Know your art
It’s not good enough just to like art – you have to really know about it. What makes good art? (http://www.huffingtonpost.com/philip-hook-/ten-questions-that-establ_b_5884762.html) By good in this case, we mean expensive! You need to know what kind of art your customers want to buy, and how much they will be willing to pay for it. You should also get in touch with the art scene in your area. Who are the up-and-coming names that sell better? Is there a more established local artist who sells best here and may not be known elsewhere?
The better you know your art, the better you will be at choosing what to sell – and ensuring that your customers are always happy. If someone walks in and dislikes everything in your gallery, they probably won’t stop by again.
Make the right investments
When you are first setting up, purchasing a big piece that doesn’t sell could seriously harm your bottom line. In fact, it might lead to an enforced closure. You have to be wise with your investments, and look at which pieces you think are going to give you the best return. You should also be looking to make that turnover as quickly as possible. While cheaper art may give you more to fill the walls, you should be looking for a smaller group of really good pieces that you know will raise the style of your gallery and sell for a good price.
Choose a theme
Most art galleries stick to a certain theme or style. This allows their customers to know what to expect, and can also help them to become “the” destination for a certain type of art. Selling anything and everything doesn’t usually help to build customer loyalty.
There are lots of themes you could go for. Sell work only in a fine art style, or only modern pieces. Go for realism, or look for mixed media. Photographic art can take on many themes and styles of its own. The list is endless, and the only limit is your imagination. Taking a look at your closest competition as well as considering your own tastes can help you to decide what to focus on. Also consider how well each style of art sells!
Once you are up and running you will be able to share your passion with local buyers. Running an art gallery can be hugely fulfilling, though never easy!
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