Red Bull settled the class action suit for US$13m, intended as a pay-out of US$10 for each of the estimated 1.3million aggrieved parties. Each ‘aggrieved’ party eventually received US$4.32 because more than 1.3million people signed up to say that they were misled by Red Bull’s marketing message and believed that they would get wings from drinking Red Bull.
Are consumers really as gullible as they appear to be? Did they really believe that they would get wings as a result of drinking Red Bull? Or were they simply eager to claim that they believed in the marketing message in order to claim US$10?
Who really wins in a situation like this? Is it the consumers? Is it the brand? Or is it the lawyers?
This art piece contains the following bank notes:
MB57816332B, MF35929221B, MF43987920B
This piece belongs to a series of artwork where the artist explores the use of physical money as a medium in the creation of art, to convey specific emotions and messages through the interest it garners, while searching for a way to make use of the guaranteed value of money, a vehicle to measure what the value of a good idea is, when executed in art form.
Great care has been taken in the execution of these art pieces in order to preserve the integrity of the notes so as to ensure that the material value of the art pieces is immediately visible to the audience.
After viewing each of the pieces, the audience will be invited to indicate a dollar value to each of these pieces, from which we would then ascertain the ‘appreciation’ in value from its original material existence.