Bloom, a journey to harmony
...at the end of all our exploring
will be to arrive where we started
and know the place for the first time.
For study1 Ikram chose the daisy as a starting point for a series of illustrations. In the series she explored the plant on a deeper level, from the external to the internal.
With the project she wants to give a response to the current fashion industry which is mostly focused on the external factors of a product and neglects its internal values. Fashion is constantly repeating its trends, but it seems that there is no innovation and no progress.
The intelligent, experimental and ethical is missing. ‘Bloom’ symbolizes the need for the inner journey, the dialogue and experiment.
Together with a biologist she explored the daisy beyond the molecular world. The result of this search is translated into a film inspired by a 1977 film Powers of Ten, in collaboration with motion designer Tashina van Zwam and sound designer by Sebastiaan Smink